It is well known that the most important conversations on social media about a particular business do not involve the latter. It happens pretty much all the time: a customer resorts to a review site to post a rabid complaint, or posts it on social media, and, all of a sudden, messages start coming

Metrics are the measures produced by observing and calculating the specific results of a particular activity, which are useful while evaluating if the plans initially mapped corresponded to reality, if they did not, or if the results exceeded the expectations. Thanks to metrics, it is

Online reputation is something that businesses need to be worried about nowadays.  In the past, you could get away with neglecting what people had to say about you; internet wasn’t that big or important back then.  Additionally, there weren’t many places to go to for reviews about a company or

Gif courtesy of reddit at Ghipy.com

Tired of being successful? Do you need some bad reputation for spicing your business life? You are reading the right post then, because here you can learn how to spoil your SEO in practical and easy steps! In order to drive your company to the

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Ever since it came along, search engine optimization has given companies the tools and strategies to get on top of search engine results pages.  They have also let companies know that getting to Page 1 is not an easy task.  SEO takes some hard