There are thousands of ways to bring traffic to a website, but there is one that is definitely crucial to consider: the good use of search engines, especially Google. In fact, almost all SEO tools are related to Google or at least address it tangentially. For this reason, one of the main goals

Every day we all listen and talk more about positioning on search engines. When we talk about it, we actually talk about SEO (search engine optimization.) One of the first considerations to keep in mind is that there are two main ways to work on SEO: off-page and on-page. In this post, we will

There is no such thing as the perfect tool when it comes to caring for and monitoring online reputation. Each client, company, and case are different. However, it is very useful to be aware of the main tools for this purpose, because the mixture of some of them is often the factor that

Today, the biggest asset is information. Quality information. We produce, buy and sell information. Today, information is one of the main elements that move the world’s economy. Of course, information is a vital aspect of any business. In the digital marketing world, if you do not measure a

To improve the search for keywords, you need to understand them as questions typed by users on Google and other search engines that you need to answer the best way possible. The way that Google, for example, has to answer them is to offer the most relevant pages in the search results. This